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{mos_fb_discuss:no_discuss}The business of inventing is a lot like a roller coaster. It is full of ups and downs! Our emotions are entangled in our best and worst days. Let’s face it, our inventions are like our babies, and that means that we love them and tend to be entirely vested in their success.
There is no question that there will be good and bad days on the road to market. The important thing is to remember that it is still a business. We must “detach” from any emotional ties we may hold on to and instead employ deliberate forethought to the processes. You can do this by learning what others have done, studying what others have taught. This site is a GREAT start!
Posted by: michelle moore in Untagged on
Feb 12, 2009
In 1991, best-selling author and consultant, Geoffrey A. Moore, released a book called Crossing The Chasm, which explains and defines market segments by a different sort of measurement. Understanding this measurement is essential for anyone releasing "high tech" innovations. This approach divides the consumer demographic by an obvious, but often over-looked trait: rate of technology adoption.
To understand the main divisions among the population based on technology adoption rates, we can examine the possible answers to the question, "when are you going to buy a flying car?"
Ever since I first wrote about going to auditions of
ABC's American Inventor TV show, at least a few inventors have made comments that IdeaTango nor InventBay should be promoting these shows. Our blog received comments again when we went to an Everyday Edisons audition, and then some members spoke up against us supporting our IdeaTango inventors that were on
The Tonight Show Pitch to America in November and this January.
Why not support these shows? The case these inventors make is that these TV shows only make fun of inventors, and don't take their usually "wacky" inventions seriously. They also point out that these shows are made for entertainment, and producers commonly choose the extreme inventions that are entertaining, but wouldn't sell at Home Depot.
On the other hand, if you talk to most inventors who get on national TV, they are happy no matter what, because their product (wacky or not) will receive unprecedented publicity. And as the saying goes, any publicity is good publicity.
So I thought it would be great to start a discussion about whether or not supporting inventors who get on these shows is appropriate, or inappropriate? In the end, are the inventors who made it on the shows happy with what happened, or disappointed Jay, or Simon, or someone else made fun of their product? What do you think? Let us know your opinion by leaving a comment...
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